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Articles

Articles


Lead Capture Page : Popular In Multi Market Companies

by Alex Perez Prat

For anyone who is unaware of what a squeeze page is, it is a page designed simply to ask for people to 'opt-in' to some further action. When encountering these squeeze pages, people will be asked to continue on with a certain transaction or not. Many squeeze pages give only two options to those who arrive at them, the one being 'opt-in' and the other being to simply leave the page.

Some squeeze pages provide people with options on how to continue to explore the business opportunity. This, however, is argued by some to no be considered a squeeze page.

Reasonable

Why bother putting up a website just to ask people whether they would like to continue with the transaction or not? The underlying principle behind squeeze pages is that marketers who promote their products or services through the Internet know that people will not avail their products and services during their first encounter with them. Squeeze pages are actually intended to be able to gather the email addresses of people who are interested in a certain product or service and to get their consent as well. With these components are at the disposal of the marketer, he can then proceed with providing these people who are interested with sales proposals and other marketing materials.

Parts

An effective squeeze page squeezes a lot of valuable information in a single web page while getting the attention of the reader. It usually contains a lot of enticing bullet points about the next steps after one clicks on the 'proceed' button. Curiosity will kill the cat and will get people to click on the 'proceed' button as well.

Using electronic mail

Squeeze pages that generate the most business use electronic mail to bring viewers to you. These messages usually contain a number of quality tidbits sure to entice the recipient. Such messages are not sent directly, but through third parties. Once received, the client is already primed with a desire for what you are selling.

Leaks

Lots of users know methods of evading registration pages and can continue on without clicking on "continue" as required. This evasion is termed "leakage" by those who manage sites. In order to prevent it, a site owner or webmaster must know how to encode the next page's address. Or, alternatively, he or she can do in an email message what was discussed on the registration page. This forces people to enter their email addresses in order to find out what would be coming next.

To aim your squeeze page to a special audience you need to focus on a market that is specific to a certain type of people. There are many ways out there that can help you target a specific group of people and make your page look personalized. Some examples you can include in your squeeze page is certain things about a person which are important, such as things the person owns.

Name squeeze pages are also known as lead capture pages. They are generally popular in multi-level marketing and has been proven by many people to generate down lines and eventually profits. They are particularly effective because they generate a list of interested people who become prospects and clients. Effective squeeze pages provide information that is valuable to those who will be reading it. They are also relatively easy to build because one just need some technique to get people to visit the site.

There are those who will question the abilities of name squeeze pages with regards to increasing your profits. However, examining the manner these systems work should reveal their logical basis. Further, the track record of such pages for making money cannot be denied.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

Published January 9th, 2008

Filed in Advertising