Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Managing Director of Event Management Services Inc., a national public relations firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message out to consumers. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

* Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books. In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. Their press releases should be second to none!that is after all what you are paying for." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. In what markets will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman says, "When my national public relations firm is arranging interviews, we do not go any lower that 5,000 watts. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So seek out those high powered stations!

*Expediency. How long will it take to get your campaign in motion? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule."

*Guarantee. What sort of guarantee is in place? Look for public relations firms with guarantees. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Take advantage of this opportunity to get your money's worth. If you are paying them based on their performance, guess what: they will perform!"

*Price. How much money are you going to spend? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "Take all of the above into consideration and you will almost definitely be working with a great public relations firm soon!" If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.