Every company would like to sell more units and increase profits!after all, that's the nature of business! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a great way to give your products the national or local media attention that it deserves.

One of the most popular public relations mediums is print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. The issue is that if the newspaper or magazine is not fond of your press release, they won't put in onto their pages. Marsha , Founder of EMSI , a national public relations firm says " There are other ways to get in print aside from the traditional press release. " Here Marsha will reveal the 4 ways to get your company's name in print!

1. Write a 'Tips' or 'How To' Article. " This is one of the best ways to get free public relations in newspapers ", says Marsha . "If you offer some great tips and present it in a way that is ready for publication, how can they say no! With so many print publications understaffed, they are in dire need of great content for publication. "

" For example, if you're a mortgage broker write an article with 10 tips about getting the best mortgage available", adds Marsha . Keep every useful tip under 3 sentences, you don't want to be so long winded. Why? The more concise the article the easier it is for newspapers and magazines to use them as a supporting part of a larger story. .

Not the best writer? Marsha says, "If you are not a great writer then find a great one and hire them! " Articles published will create an expert status for you, thus make sure to add all of your impressive personal information. Marsha adds, "Lots of newspapers and magazine will add boastful info just to make sure they can use your article. " 2. Write an 'Opinion Letter.' Marsha says, " Find a hot topic and write an article based on what your stand is on it. Then email it to your local newspaper Editor. . Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."

3. Create Photo Opportunities Every publication out there are on the lookout for great photos to publish in their titles. "Make an event - a fundraiser, an art show, a local or national contest", says Marsha . "Make sure to get your local press interested in attending. Don't worry if they blow you off, you can still send them through any photos you took. Just make sure to do it while it can still be considered a hot news story. "

4. Recycle Your Print Coverage Marsha says, "Anytime you receive a newspaper or magazine placement, make sure to send a reprint to a local publication with a pitch and new angle. " If you have daily newspaper clippings, send them on to national newspapers and magazines. Send articles in trade publications to editors anywhere. Post articles on your website. "An article that grabs the attention of the media should be used until there is no interest left " says Marsha .

Now that you have the tips, you can get started on your newspaper and magazine PR attack! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.