Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. Sadly many companies focus their campaigns on advertising while completely overlooking the merits of PR.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: DO IT! Newspapers and magazines build consumer awareness both nationally and locally. Now let's have PR expert Friedman , CEO of Event Management Service Inc, a national public relations firm, give you the answer the second question: Is there any value in print PR? : 1. If it is Written, it MUST Be True! Building credibility is the cornerstone to a business's longevity. If you don't have credibility, then no one will take you seriously. The best part of a print campaign is that when you are published in a newspaper and magazine, the readers will instantly believe every word you say is true. "So don't forget to use these profile building articles for future PR use! " says Friedman .

2. Print is where you'll find a huge segment of your buying audience. There are more titles than ever before packing the racks at your local newsstand. There is so many choices that it is unbelievable. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from politics to science , print media hold mass appeal as a key source of entertaining and educating " says Friedman ,. 3. So many titles, so little time. One of the most attractive aspects of the print media is the huge variety of publications you can target - monthly and bi-monthly magazines, daily and weekly newspapers, local and national magazines . Friedman , adds, "There's truly an endless source of publications to target." Because of this your print public relations campaign can be targeted directly to your exact demographic ! Thus, the more choice, the more opportunities to have your article published in!

4. Interviews are not all held over the phone. Do you think that you are too busy to talk to journalists? Scared of making a bad impression? Are you also worried that you will forget important information or sound like a phony? "Another great aspect of newspapers and magazines is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose ", says Friedman . Thankfully email interviews are becoming more common and as a result give you ample time to think and respond to each question to ensure that you communicate your message in a clear fashion!

5. All publications have opportunities for you! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - 'I want PEOPLE or Nothing!' It is true, coverage in a huge national title can be phenomenal, but you may be missing a huge segment of your market! " Don't discount coverage in small publications", says Friedman ,. " Every newspaper story, sidebar, small mention or magazine article is like gold when trying to get the attention of editors at the national major magazines, or the senior producers of national TV shows."

Hopefully these tips will get you inspired, out there and writing! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.