Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The most traditional, and successful, ways of getting PR are:

%u2022 Being a guest on a TV or radio show OR %u2022 Gaining coverage in a national or local print publication

What is great about public relations is that the only costs that you will encounter are those that are associated with working with a national or local PR firm (please check out our 2 Part Series 'How to Choose the Right PR Firm for You' for some vital tips to finding the best firm for your needs ). But if you choose the most suitable firm, or just decide to do the work alone , PR can get your company's name out there without breaking the bank.

Here Marsha , Founder of EMSI , a national PR firm specializing in obtaining media attention for their clients through the electronic and print mediums , shares 6 effective ways as to the best ways you can get PR for your business today! 1. Become an Author! Writing books is not just for Jackie Collins and Barrack Obama anymore! Writing a book can help you really grab the attention of the media . "A book can be one of your best assets ", says Marsha . "If you are the author of a book, you will gain instant expert status in your industry : to your customers , prospective customers and amongst your industry peers. The book you write will be the key to your exposure in the media. " When you watch TV, listen to the radio or read a magazine, you are unknowingly being exposed to people that are using this public relations trick to their advantage!

2. Make Yourself Known as an 'Expert." The national and local media is always seeking experts to comment on newsworthy issues. This is how they keep their readers, viewers and listeners tuned in. Marsha says, " To stay ahead of the game, the media follows the media. " Want to use the media? Well then start paying attention to it. Friedman adds, " Read your daily newspapers, watch news shows on TV, listen to talk shows on radio. Search for issues or news stories that tie in with your business or message." This is a crucial PR tip that will help you gain acceptance in the media.

3. Appear as a Guest on Radio. "If you really want to gain media exposure talk radio is great vehicle to drive success ", says Marsha . "No matter if you are a local or national company, do as many interviews as possible. " Appearing as a guest on a talk radio show can gain you some fantastic media exposure because : %u2022 The audience of talk radio is affluent, educated and attentive target audience %u2022 PR on air is cheaper than advertising on air %u2022 It is a great opportunity to sell your product %u2022 The host (who has a dedicated listening audience) provides a solid "Third Party Endorsement" to your message %u2022 Talk radio can give you expert status %u2022 Appearing on a talk radio show enables you to really tell your story

4. Get Yourself on TV. Television really builds on all of the positive effects that radio can have. Marsha says, "TV tends to be a celebrity's vehicle, so when the audience see you as a guest on a TV show, then they consider you a celebrity as well. Talk about sending your credibility through the roof! "

5. Get Your Name in Print. Ever looked at a newspaper article and have the desire to get your company some print exposure. There is no reason why you can't! Newspapers and magazines are a very valuable and powerful medium. " A total public relations goldmine ", says Marsha . Here are some of the reasons why: %u2022 Article published in newspapers and magazines are always thought to be true . %u2022 Newspapers and magazines represent a huge portion of the buying audience . %u2022 Huge Variety - there's truly an endless source of publications to target. If you are able to develop excellent press releases and pitches, get ready for the exposure that will be coming your way from newspapers and magazines !

6. Become a Public Speaker. Another method of gaining lots of positive PR opportunities is by trying your hand at being a public speaker! " trade shows and community groups to 'create a buzz' about your company ," says Marsha . "The more opportunities you get to speak publicly, the more word of mouth that you will generate . don't forget to tell the media and get them to attend. Just make sure you have a media kit to give them about you and your company in case they show up!"

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.