As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!

As you know, national attention for your book is fantastic, but that is not to say that there is not any power locally. There absolutely is! Marsha Friedman, Managing Director of Event Management Services, a national publicity firm says that " By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. If you can create the local "buzz" you will also get some fantastic media experience that will come in handy when the national media starts calling!"

The good news is that there are lots of local media that are interested in interviewing authors just like you. As a local resident, you have a jump on the competition as the local media loves local success stories!

So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman's recommendation that will help you achieve your promotional goals:

*Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don't make 'em any stronger than this! At every book signing: Books will be stocked on their shelves after you leave, unless of course you have a sell-out The store will give you free advertising in their customer mailings Highly visible placement of your books in store a week before your signing You'll earn powerful third-party endorsements by store employees whom have met you during the signing As you can now see, these really are a hidden book promotional goldmine. Marsha Friedman says, "Do as many as you can. Even look at other cities that are close by. Even ask friends and relatives to see about setting up book signings for you in their hometowns." The name of this game is not only to create the local "buzz", but it is also "let's sell some books!"

*Radio and TV Interviews : Generally speaking, every city has radio and television programs that have a format for guests. Marsha Friedman adds, "Go on the internet and do some research to see what is available in the local market that you are targeting. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then pitch like mad! How many should you aim for? AS MANY AS POSSIBLE!

* Local Newspapers and Magazines: Marsha Friedman says, "When it comes to the print media, at EMSI we find that "Tips" type articles have an extremely high pick up rate with newspapers and magazines. If your topic offers any sort of solution to a problem, then a "Tips" article is what I would suggest." Write an article that gives 5-7 helpful, quality solutions (or "Tips") to a problem that many people face. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that "beat." No one relevant listed? Gun for the editor-in-chief. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece "as-is." But since you're a writer, this should not be a problem.

And once again, get as many print placements AS POSSIBLE! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.