It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of public relations . Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.

But as good as these interviews are, they can be made even more effective.

Marsha Friedman, Managing Director of EMSI, a nationally pr firm says "Here are some insider tips to help make your interview on TV or talk radio the best ever":

1. Always Be Geared Up For Your Interview. Before you step foot on the set, really make sure that all of your "ammo" is in order and you are well-versed in your facts. In order to really prepare, get a sheet of paper and write down all of your most important information and study it! The audience can easily detect the difference between a guest bursting with knowledge!and one who's 'knowledge well' is quickly drying up. The latter will lose the audience's attention and any credibility they had been building."

2. The More You Practice, the Better You Will Be. Marsha Friedman adds, "One of your key challenges is staying 'on-message.' Radio/TV hosts and audiences have a way of yanking you off course. So here is your challenge: keep afloat while you are on-air. If you're new to the media game, consider getting a media coach. If you already have media experience and just need to sharpen your skill, practice mock interviews with friends or associates." When it comes to being ready, the more practice you put in goes a long way.

3. Public Relations is not a One-Day Thing. PR strategies should be viewed as a long-term commitment with the goal of developing as much national media exposure as possible. The longer that you are out there on television and talk radio, the more you will recognized as an expert in your industry.

4. Got a Schedule? Then Pack it With Interviews! You should conduct as many media interviews as possible. Marsha Friedman adds, "Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office."

5. Be available at a moment's notice. Any appearances on the media that you do should be viewed as "top priority." That means, when they call..you be ready! Marsha Friedman says, "That means day or night." Being on the air, often and at any time, will boost your company's visibility! and sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman adds, "Keep the viewers and listeners interested. Treat every interview like it is your most important!"

7. Keep the audience listening. Always remember that media is about entertainment first. So just really focus on supplying information in an entertaining way. If you keep it entertaining, the host will really help you push your message!

8. Focus on Being a Proper Time Manager. Key to success with media interviews is how effective you use air-time. A great interview or a complete bust will hinge on how well you keep these three things in mind:

1. Be entertaining, 2. Be informative, and 3. Educate.

Well, that's it. These 8 tips should help you with your media interviews. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit her firm online at www.emsincorporated.com.